Business Reading
Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures (Third Edition)
Richard R. Gesteland (Hardcover) Copenhagen Business School Pr 2002-12
Price:
$33.00
Cross-Cultural Business Behavior
Richard R. Gesteland about his book Cross-Cultural Business Behavior
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Cross-Cultural Business Behavior
Author: Richard R. Gesteland
Richard Gesteland’s “Cross-Cultural Business Behavior” is already a classic, and this fourth edition extends and updates it in a marvelous fashion. Professor Gesteland is that rare bird: an executive who draws upon his own vast experience in cross-cultural negotiating and managing while providing the depth and structure you would expect from a master educator.
His book is far more than a collection of “how-to’s” or war stories. It conveys a systematic, thoughtful approach to understanding the differences between national cultures in the way a person conducts business, with specific country-by-country advice spanning an incredible range of regions. If you do business across borders, this book is a must-have....
Discuss the relevance of Gesteland's dimensions in relation to ...
By the end of the 20th century, 80 percent of the U.S. products were competing in the international market. This fact emphasizes the globalization of the world’s economy. The changing environment and increasing complexity of the 21st century workplace makes communication even more important. In this globalized context, people and organisations have to change the ir way of communication in order to maintain healthy business relation s. Richard R Gesteland , in his book “Cross-Cultural Business Behavior”, explained the differences between cultures in a business context with a lot of personal examples, thanks...
